Summer marketing in Texoma starts before it gets hot. By the time the lake is packed on weekends and every air conditioner in Grayson County is running all afternoon, the calls go to businesses people already found in May.
Most owners don’t plan for summer. They react to it. They’re slammed, behind on callbacks and still showing spring hours on Google. Here are five things worth doing before the rush, in about the order we’d tackle them.
1. Update your website for summer services and hours
Start with the page most people land on. If your homepage still leads with furnace checks, change it. An HVAC company should put AC tune-ups up top. A pool service should lead with openings and weekly maintenance, a lawn crew with mowing routes and irrigation repair.
Then do the boring part, which matters more. Check your hours, your phone number and every form on the site. Fill out your own contact form and make sure it lands in an inbox someone reads. A broken form in July means jobs you lose and never hear about.
Swap in a few current photos while you’re in there. A shot of your crew on a job last week tells people you’re busy and still around, which is exactly what they’re trying to figure out.
2. Get your Google Business Profile ready for summer
For a lot of local searches, your Google Business Profile shows up before your website does, and plenty of people call straight from it. Set special hours for the Fourth of July and any weeks you’ll run long days. Add seasonal services to the services list. Post an update or offer every week or two so the profile doesn’t look abandoned.
And ask for reviews while the work is fresh. A customer whose AC came back on during a June heat wave is as happy as they’ll ever be with you. That’s the day to text them the review link, not three weeks later. If you’d rather hand the profile off, that’s what our Google Business Profile management covers.
3. Get in front of people moving to Texoma
Texas Instruments started production at its newest 300mm fab in Sherman in December 2025. TI says the Sherman site, planned for up to four connected fabs, will support as many as 3,000 direct jobs. Some of those people are already here. More are coming.
New residents don’t have a plumber, a dentist or a lawn guy yet. They search for one on a phone, in a town they barely know, and pick from whoever looks established. A real website, a filled-out Google profile and a decent stack of reviews win that customer, sometimes for years.
Make sure your site names every town you serve, including the newer neighborhoods on the edges of Sherman and Denison. A short page for newcomers is easy to write and genuinely useful: how scheduling works, what first-time service costs, which areas you cover. We wrote more about what the TI expansion means for service businesses.
4. Send a summer offer to your email list
If you have a list of past customers, summer is when it earns its keep. Tie the offer to the season: an AC check before the first 100-degree week, a pest treatment ahead of peak bug season, a deep clean before the Fourth of July guests show up.
One email isn’t a campaign. Send three or four over two or three weeks:
- Announce the offer and who it’s for.
- Show a real job that fits the offer, with a photo.
- Remind people the schedule is filling up, if it actually is.
- Last call, a day or two before the deadline.
Past customers should get a different note than people who only ever asked for a quote. A “welcome back” for the first group, a reason to finally book for the second. If you haven’t started a list, our beginner’s guide to email marketing covers where to begin.
5. Post from real summer events
Texoma doesn’t slow down between Memorial Day and Labor Day. Fireworks, weekends at the lake, Friday nights downtown, ball tournaments. If you sponsor something, work a booth or just have a crew out in the heat, film it. Thirty seconds on a phone is plenty.
Plain, short video of real people doing real work tends to beat polished graphics for local businesses. Nobody expects a TV spot from their pest control company. They want to see who’s showing up at the door. Our post on short-form video for local businesses goes into what to shoot.
If you already know you won’t have time to post in July, line up help now. A page that goes quiet in your busiest month tells people the wrong story.
The one-weekend version of summer marketing in Texoma
Fix your Google Business Profile hours and services first. It’s free, it takes about an hour, and it’s where a lot of summer customers decide whether to call. Then the website. Everything else can wait until you’ve done those two.