On December 17, 2025, Texas Instruments started production at SM1, the first of the new chip fabs on its Sherman site, three and a half years after breaking ground in May 2022. TI plans up to four connected fabs there and expects as many as 3,000 direct jobs, plus thousands more at the companies around it. If you fix, clean, cool, mow or spray things for a living, that’s the Texas Instruments Texoma service business opportunity in one sentence: more people, more houses, more calls.
We’re a little tired of the word “boom,” and a lot of what gets written about it is hype. But the arithmetic here is real, and it’s local. People who take those jobs need somewhere to live, and every one of those houses needs an AC tech, a plumber, a pest guy and somebody to mow the yard.
Where the Texas Instruments opportunity reaches your service business
Start with the people who just moved here. They don’t know anybody. They have no plumber, no electrician, no neighbor to ask. They find you the same way everyone new to a town does: a phone, a search box, and whatever shows up first.
Then there’s the building itself. New subdivisions need everything installed and then maintained. Construction crews on long jobs need services too, and they stay for months. Existing homeowners tend to fix up and upgrade when the area around them is getting busier.
And it isn’t a single wave. A site with room for four fabs gets built out over years, so demand keeps coming in pieces instead of all at once. That’s good news for a small business that can’t hire ten people in a quarter.
The competition is coming too
You aren’t the only one who has noticed. Expect companies based down US-75 in Collin County and Dallas to keep stretching their service areas north. Franchises look at the same growth numbers you do. And some of the local outfits that coasted on word of mouth for twenty years are finally putting money into their marketing.
Our opinion: the businesses that come out ahead over the next few years won’t necessarily be the biggest or the cheapest. They’ll be the ones a new resident finds first and trusts fastest. A company from McKinney with a sharp Google profile will beat a better local company that’s invisible online, at least until the local one fixes it.
Four things to get right this year
1. Your Google Business Profile
For most service searches, the map results show up before any website does, and they come from Google Business Profiles. Fill in every field, pick the most specific categories, set your service area to the towns you actually drive to, add real photos, and post something at least every couple of weeks. If you’d rather hand it off, that’s what our Google Business Profile management covers.
2. A website that shows up in more than one town
Newcomers are landing all over the region, from Sherman and Denison to Van Alstyne, Howe and Pottsboro. A lot of businesses rank fine in their home town and disappear two exits down the highway. Usually the fix is a real page for each town you serve, with your actual work there, and a site that loads fast on a phone. We walked through it in why you rank in Sherman but not Denison.
3. Reviews, on purpose
A new resident has nothing to go on but your star rating and what strangers wrote about you. Ask every customer for a Google review with a direct link, and answer every review you get. It’s the cheapest marketing on this list and the one owners skip most.
4. Answer the phone, and know where calls come from
More visibility means more inquiries, and it means nothing if half of them go to voicemail and never get a call back. People with a broken water heater call the next name on the list. Our post on why whoever answers first wins the job goes deeper on that.
Keep a simple lead log while you’re at it, even a spreadsheet: date, name, what they needed, how they found you, whether you booked it. After three months you’ll know which of the other three things is paying off.
What we’d do if we owned a service company here
We’d do the free stuff first. The Google Business Profile and a review routine cost nothing but time, and they’re where a new resident’s search starts. Then we’d fix the website, especially the service-area pages. Ads come last, once the profile and site are good enough that the clicks we pay for actually turn into calls.
SM1 is already running, and TI’s own plans leave room for three more fabs on the same site. Whatever the pace of the rest of it, the people are already arriving, and they’re searching for someone to call.