Summer in Texoma is different. The weather heats up. People are out and about more. There are festivals, concerts, and events happening every weekend. Vacations are booked. Home projects get started. It’s the busiest season for a lot of local businesses—which means it’s also your biggest opportunity to capture market share and build momentum that lasts the rest of the year.
But here’s what happens: most local business owners don’t prepare for summer. They react to it. Suddenly they’re slammed and running behind because they didn’t anticipate the surge. Or they miss opportunities because they weren’t positioned to capitalize on all that activity.
If you’re smart about it, you can position your business to win big this summer. It’s not complicated. It takes some forethought and execution in May, but the payoff is huge. Here’s exactly what you need to do.
1. Refresh Your Website for Summer Services and Updated Hours
Your website is the first place people go when they’re looking for you online. If your website still looks like it’s January, with winter messaging and outdated information, you’re already losing customers.
Do this now, before the summer rush hits:
Update your hours – Are you extending summer hours? Open earlier? Close later? People plan around your hours, and outdated information costs you business. Make sure your website (and your Google Business Profile) reflect your actual, current hours.
Highlight summer-specific services – If you offer seasonal services, make them prominent. A landscaper should showcase spring and summer landscaping. A pool company should feature pool maintenance. A real estate agent should highlight the summer market. Make it obvious that you’re ready to help with summer needs.
Update your homepage banner or hero section – Change the image, the messaging, or the call-to-action to reflect summer focus. “Beat the heat with our AC tune-ups” or “Summer project? We’re booked but taking a few more clients” or “Your summer event needs custom videography—let’s talk.”
Refresh photography – If your website has photos from last summer or earlier, update them. Fresh photos signal that your business is current and active. If you’ve taken on new team members or upgraded equipment, show it.
Check all contact information – Make sure your phone number, address, email, and contact forms are all working. During high season, you don’t want to miss an inquiry because a contact form is broken.
This doesn’t need to be a complete website overhaul. But a fresh coat of paint and updated information make a huge difference in conversion rates during busy season.
2. Ramp Up Social Media Content Around Summer Events
Texoma has genuine summer energy. There’s the Hot Summer Nights concert series in Sherman starting May 28. There’s the North Texas Arts Festival. Community events, outdoor markets, festivals, and activities that get people out and engaged.
Your business should be part of that conversation.
Create event-specific content – If you’re participating in a summer event, post about it. If you’re sponsoring something, share that. If your team is attending a festival, document it and post it. Short-form video works especially well here—a quick walkthrough of an event, a team photo, or a behind-the-scenes moment at a summer festival.
Post summer tips – A cleaning service could post about preparing your home for summer guests. A contractor could post about summer project ideas. A salon could post summer hair care tips. Use the season as a content hook. You’re being helpful while reminding people that you exist.
Share customer summer stories – If customers are using your product or service in fun summer ways, ask if you can share that. Before-and-after photos of a summer backyard transformation. A testimonial about your service making their summer better. Real customers and real impact.
Go live during events – If there’s a big community event happening, go live on Instagram or Facebook from the event. Let people see what’s happening, introduce yourself, and build connection. Live video gets pushed further by the algorithm than pre-recorded content.
This is also a good time to lean into Social Media Management if you don’t have the bandwidth to post consistently. Your social media should be working for you during peak season, not abandoned.
3. Run Summer Promotions and Offers Via Email
If you’ve built an email list (and if you haven’t, now is the time to start), summer is when you use it.
Create summer-specific offers – Not just a generic discount, but something tied to the season. “Summer HVAC special,” “Spring landscaping package,” “Summer vacation rental special.” Tie it to what people are thinking about.
Create urgency – “Available only while the rush season lasts” or “Book by June 15 to get on our summer schedule” or “Limited spots available.” If people are on the fence, a deadline pushes them to decide.
Send a sequence of emails – Don’t just send one promo email. Send a series:
- Email 1: Introduce the offer
- Email 2: Share a customer success story (someone using your service this summer)
- Email 3: Create urgency (deadline approaching)
- Email 4: Final call (last day to book, limited spots, etc.)
Space them out over 2–3 weeks. You’ll catch people at different points in their buying process.
Segment your list – If you have past customers, send them a “welcome back for summer” message with a loyalty discount. If you have cold leads on your list, send them a compelling offer to finally do business with you. New subscribers get a gentler approach.
Email is your direct line to customers. Use it during peak season when people are actually ready to buy.
4. Make Sure Your Google Business Profile Reflects Summer Hours and Services
People use Google to find local businesses. If your Google Business Profile isn’t optimized and current, you’re invisible when the summer rush hits.
Double-check your hours – Is your availability accurate? Are you open on weekends? Do you have extended summer hours? If your hours are wrong, someone will drive over and leave a bad review when they find you closed.
Add summer-specific services – If you offer different or expanded services in summer, add them to your profile. Update your service descriptions. Make it clear what you offer and why someone should choose you.
Post summer content consistently – Use the posting feature on your Google Business Profile. Once a week, post a summer update, offer, or tip. This keeps your profile fresh and sends a signal to Google that you’re active.
Encourage reviews – Positive reviews boost your ranking. In summer, ask happy customers to leave a review. “Love what we did for your backyard? Leave us a review on Google.” Most people are happy to do it if you ask nicely.
Check your photos – If your Google Business Profile photos are old or outdated, update them. Recent, clear photos of your work, your team, or your space make a huge difference in click-through rates.
5. Prepare for the Texas Instruments Boom
Texoma is in the middle of a transformation. Texas Instruments is expanding, new residents are moving to the area, and there’s a massive opportunity if you position yourself right.
Summer 2026 is when people are relocating. They’re looking for new service providers. They’re seeing the area for the first time in their lives. They’re making decisions about who they’ll do business with long-term.
Make sure you’re findable locally – If someone new to Texoma is searching “best realtor in Sherman” or “landscape services Denison,” you should show up. This is where Search Engine Optimization and Google Business Profile optimization matter most.
Create newcomer-specific content – “Welcome to Texoma” guides, local business recommendations, neighborhood highlights, event calendars. Help new residents feel at home, and they’ll remember you when they need your service.
Get active in community – Sponsor a summer event. Host a networking happy hour. Partner with other local businesses to welcome newcomers. The businesses winning right now are the ones visible and active in the community.
Build your email list aggressively – At summer events, ask for emails. Offer a lead magnet specifically for newcomers. “Moving to Texoma? Get the complete welcome guide.” Build your list while there’s an influx of new people.
This boom won’t last forever. Capitalize on it now while there’s migration happening and growth energy in the area.
The Complete Summer Marketing System
Here’s what this looks like when it all comes together:
Your website is fresh and summer-focused. Your Google Business Profile is optimized with current hours and summer services. Your social media is posting 2–3 times a week with summer content. You’re sending email offers to your list. You’re at community events and visible in the area. New residents see your business, trust it, and become customers.
And because you prepared in May, you’re not scrambling in July. You’re executing the plan, capturing customers, and setting yourself up for a killer summer and a strong rest of the year.
Let Us Help You Prepare
This is a lot of moving parts, and many business owners don’t have the bandwidth to do it all while running their business. That’s where we come in.
We offer Custom Website Design & Development to get your site summer-ready. Google Business Profile Management to optimize your local presence. Social Media Management to keep your content posting consistently. Email Marketing to turn your list into revenue. And Search Engine Optimization to make sure new residents find you.
You don’t need to do all of it at once. But if you’re serious about winning this summer, now is the time to get it in motion.
Ready to build a summer marketing strategy that actually drives business? Let’s talk. Call us at (469) 790-0543 or contact us online for a free consultation. We’ll help you capitalize on summer, the Texas Instruments boom, and position your business for growth. Let’s get to work.
