Category: SEO

In this case study, we will demonstrate what SEO, proper web design, and an efficient CRM did to help this company more than double their annual revenue in just 18 months.

SEO & Web Design

Prior to Texoma Marketing Solutions, you were not going to find this company’s website by searching for their services. A major mistake small businesses make is not optimizing their site for valuable keywords. This means that the only way anyone will find a company’s website is a branded search. A branded search is any search engine query that includes the company’s name. These are not valuable for bringing in new leads. If somebody is already typing your company name into a search engine then they already know about your brand. That is not how you expand your business.

You want to target keywords that your target demographic is searching for. In the case of this company, we targeted keywords that our research indicated had high volume in the target demographic. Our goal was to rank higher on the Google Local Pack for these keywords. In a little over a year, we improved their average local pack ranking tremendously, achieving the golden “Top 3” ranking that local businesses all strive for.

CRM

Texoma Marketing Solutions identified that the growth the company was about to experience would make their customer management difficult. Customer management that was being done on spreadsheets was about to be difficult. Our solution was a custom CRM to help the company track not only every customer that used their service, but every lead that considered their service.

This not only allowed for easier customer tracking, but allowed for efficient remarketing, leading to a higher lead-conversion-rate. The ultimate result was a higher return on investment for the marketing budget.

The Results

Ultimately, the results for this company were phenomenal. Their annual revenue in 2021 more than doubled what it was prior to utilizing the skills offered by Texoma Marketing Solutions.

Think your company could benefit from a similar service? Book a free consultation today and see what Texoma Marketing Solutions can do for you!

SEO is typically the thing that small businesses can benefit from the most. The primary goal with SEO is to make your website the first thing your target audience sees when searching for your services, not your business. This is a key distinction. If you own”John Doe’s Plumbing” you want people to find your website by searching for “plumbing company near me”, not just your company name.

When considering what will benefit our clients the most, there are two categories we consider when it comes to SEO:

• The Google Local Pack
• Organic Search Results

Let’s discuss the difference between these two.

The Google Local Pack

The Google Local Pack is an extremely important aspect of SEO for any business that is focusing on a particular region for their business.

The Local Pack is that top section of a Google search you see when you’re searching for a service that is region based.

The Local Pack differs based on where you are located. Any business seeking to improve their rankings for the local pack need to first determine what area is most important for their business.

Texoma Marketing Solutions utilizes multiple tools to determine where our clients rank on the local pack to within a 3 mile radius. Our strategy is to begin small and gradually increase. In other words- we take a new client and get them ranking high on their local pack within a 15 mile radius, then move to a 30 mile radius, and so on until we have covered their entire service region.

Local packs generally help regional companies the most, such as brick-and-mortar stores or service-at-home businesses.

Organic Search Results

Organic search results are typically much more competitive than local pack results- but there is a way to use them to your advantage locally.

It comes down to keywords- Ranking high for the keyword “pool construction company” may be extremely difficult, but ranking high for “pool construction in North Texas” is significantly easier.

It all comes down to your keyword strategy.

In addition to keywords, Google does take into consideration mobile users location on certain keywords.

For example- if one were to search “Mexican food” on their mobile device(which is tracking the users location) then Google is automatically going to prioritize websites that Google sees as being in the area of the search.

Take Away

What you should take from this is that there are very particular ways you should set up your website in order to optimize where you rank based on what your audience is searching for. An expert SEO company can help you with this.

Reach out to Texoma Marketing Solutions for a free consultation to see how you can optimize your website for the keywords your demographic is searching.